TargetA new line of business is usually a major investment of time and money – time in training, certification, and business process engineering as your company prepares to implement and support customers and a new product or service.

While sales training is also a part of this investment, there’s a significant component of a new business line that is often overlooked or “under”-looked: the ability to easily and naturally quote the new products and services.

To be blunt, I’ve seen many new lines of business fail before they get started simply because the sales team can’t propose it to their customers.

It’s natural enough to try to quote a new business line using your existing spreadsheets or word templates, and such is often the case. This results in a manual, half-baked, ill-understood proposal process that is first and foremost difficult – and that spells disaster for your new business line.

Do yourself and your business a big favor: Don’t just do a good job of setting up your proposals for that new business line: HIT IT OUT OF THE PARK. Go overboard. Make absolutely sure that your sales team can quote those new products and services while falling out of bed.

A few of the things that you should attend to:

Continue reading »


 

Five Major Sales Leaks That Could Be Affecting Your Company

My wife Anne gets after me because I’m not always careful enough with my spare change and bills, and they often fall out of my pocket. This often occurs in her car, and many a shopping excursion has been thus funded. She says I “leak money” (and does her best to restrict my access to the same).

Some of our customers leak sales rather than money, and this was brought home to me when I recently had a conversation with a good customer who had started using our Quosal Order Porter Mobile for the iPad application. He said he was doing three times as many quotes as he previously had been. Naturally, I think that’s great – but I realized, as he did, that he’d been missing out on two thirds of his sales opportunities before – he was leaking sales by writing them down on yellow sticky notes, or business cards, or just trying to commit to memory a customer’s request for a new product, or his own on-site observations of a customer’s needs. Now, he takes out his iPad and delivers the quote on-the-spot.

There are many ways to leak sales, and all of us do, sometimes on a daily basis. It’s a very costly habit. Here are a few ways that I see sales dribbling away for businesses of all types, but particularly our information technology audience. Continue reading »


 

I’ve blogged in the past about the concept of “Sales as a Service” – in fact, one of the most important services that you provide to your new and existing customers. The concept applies to the overall sales process of course, but the quote and proposal aspect of the sales process is my focus.

Clearly, a properly, fully, and accurately configured solution is one of the most important services that the sales team can provide to the customer. In fact, it may be the most important service we ever provide – because a properly configured solution provides a smooth ride for the customer throughout the life of our relationship with them. A poorly configured, inaccurate solution will drive the need for far more services under less-than-optimal circumstances.

For those of us that provide services to our customers either as our primary business or in support of solutions we sell, it’s easy to draw the comparison between the “service of selling” to any other services we provide on a daily basis – and the customer’s reaction to those services is nearly the same. Continue reading »


 

Have you had the experience of believing the lyrics of a favorite old song go one way, but then finding out years (or decades) later that they go another? Most of us probably have. When this happens to me, I get a little flush of embarrassment and practically look around waiting for the lyrics police.

One of my favorite songs is “White Rabbit” by Jefferson Airplane. I was recently grieved to find that the lines

Remember what the dormouse said
Feed your head
Feed your head…

Are in reality

KEEP your head
KEEP your head

For any Lewis Carroll fans, this of course makes total sense in the context of the Alice in Wonderland tale, with the Red Queen after everyone’s head.

This revelation was a double-ding for me, because not only did I have it wrong but I thought that “Feed your Head” was brilliant. I interpreted it as what Steven Covey calls “Sharpening the Saw” – feed your head with new ideas, new skills, new training. Continue reading »


 

The common elements of the MSP/IT business experience are many, and surprisingly similar in nature, scope and duration for those of us lucky enough to make it a “long-term enterprise” status.

One of the most common experiences is trying to bring a new salesperson into the business, getting them up to speed and actually producing sales before we lose them.  I’ve had countless conversations with business owners who are themselves the only “technical salesperson” within the organization.   Over the years, I have experienced the challenge of hiring or creating new salespeople for IT/technical sales.

There are, of course, many factors to a salesperson’s success with a new business and/or product.   Some of those factors are beyond the direct control of the business management — such as the economy and whether customers are spending money.  But just as many factors — and points of success or failure with a new salesperson — ARE indeed under the control and influence of business ownership and management.

The most common points of failure that are within your control are:

  • Making a good hire (I see Kendra Lee at KLA doing a lot of great work in this area).
  • Having a good product with a happy, reference-able customer base.
  • The ability for the sales rep to properly configure and quote products and services on their own.
  • The ability to compete effectively with the materials presented to the customer.
  • The knowledge transfer infrastructure that enables the new salesperson.

If the salesperson can’t create their own quotes and proposals, they must continually rely either on other salespeople, management or the business owner. They must rely on “tribal knowledge” to pass the sacred information along on how to put a quote in front of a customer.

Other salespeople may be distinctly unmotivated to assist our intrepid new hire — I’ve seen many cases where the grizzled vets see that new salesperson as moving in on their turf.  Sales management and the entrepreneur business owner can be incredible bottlenecks to that new salesperson — notorious for hoarding needed information and grudgingly doling it out. Or, they may simply be too busy to provide the necessary assistance.

It takes a concerted effort to put the right tools and processes in place to create an environment of success for a new salesperson, but the return on investment ranges from substantial to incalculable – since solving this problem is often the key to unstopping business growth. One part of this effort is most certainly the right platform for quote and proposal management.

The right quote and proposal platform is essential, providing both a vehicle for repeatable, standardized quote AND proposal processes, and the right tools for knowledge transfer to the sales team. Knowledge transfer is facilitated directly within a quoting tool like Quosal, with instructions, directions and even videos pertaining to the creation of the quote embedded within the quote template itself.

The right platform also facilitates the workflow to allow the new sales professional to submit quotes and proposals for approval when necessary — smoothly, easily and efficiently.

Finally, the right platform for creating quotes and proposals is going to put your new salesperson in an advantageous competitive position out of the gate, with documents and technology that impress the customer and leaves the competition in the dust.

With those advantages, a new salesperson can experience the early success that is so critical to longevity, without the blockades that are too often in the path.  It is with these factors in mind that these elements of Quosal were designed.


 

There are five substantial areas of return on investment for businesses — especially IT providers and MSPs —  that implement Quote and Proposal Automation (QPA).

  1. Quote/Proposal Creation Productivity
  2. Quote to Order Productivity
  3. Quality
  4. Competitive Advantage
  5. Knowledge Transfer

In ROI terms, each can be very substantial, and determining which area has the most potential will vary from company to company. But more often than not, the ROI area with the highest potential may surprise you — Knowledge Transfer, most easily translated as “the ability to get a new salesperson up to speed and quoting for new business.”

Here’s a mini-drama played out time and again among small IT/MSP businesses: The business has a few productive sales people, most often the entrepreneur who started the business, and perhaps another veteran that handles a specialty area like government sales. They’ve each developed their own system of getting quotes out the door, often involving a combination of Word, Excel or Ye Olde Quoting Tool they purchased or developed themselves back in Aught-’02.

The entrepreneur wants to get out of sales, but can’t. Every once in a while, he gets fed up and hires a young fireball to expand the sales department, and the intrepid stripling gets off to a great start, has a big handful of prospects ready to sign in no time … but he needs to do a quote or proposal for them, and the party’s over.  The current systems are so arcane that the only way he can learn how to use them is to have some tribal knowledge passed down, either by the impatient, overloaded entrepreneur information-hoarder, or Mr. Grizzled Government Sales Specialist, who has absolutely no incentive or motivation to teach the new rep anything.

After a few months, the new kid wanders off to more successful hunting grounds.

This vignette happens constantly, and is the reason that the knowledge transfer possible through a standardized approach to QPA is possibly the highest ROI area for this business – because it can unblock growth and let the genie out of the bottle. If a business’ growth is stymied, and has been for years, how do you measure the ROI on a strategic move that allows them to get to the next level?

The ROI on Knowledge Transfer is facilitated by a QPA solution like Quosal by:

  • Standardized processes for creating and maintaining quotes and proposals.
  • Eliminating the manual steps and tools that lead to common errors and omissions.
  • Creating easy processes that allow the company’s experts to review and approve quotes and proposals.
  • Providing a way for standardized quote content to be centrally created and managed, rather than “inherited” from other quotes and proposals.

When these factors are in place, that new sales representative has a great chance to be successful without the roadblocks, “tribal challenges” and old, chaotic processes.

Quote and Proposal Automation generates tremendous ROI – and Knowledge Transfer can be the “sleeper” ROI, and the highest of them all.

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