I make no bones about the fact that I’m a fan of Apple. They’ve recently become the technology market leader in key financial aspects, but in my mind they’ve been the market leader in almost every important way for a long time, especially in vision and innovation.
For example, while I know that there are dozens, or hundreds, of iPhone knock-offs that are much less expensive than the original created by the innovators at Apple, I’ll keep buying the iPhone. Why do I do business with the innovators rather than the “me too” followers?
First, I like to support innovation, and I can most directly do that by voting with my dollars. While the product may cost more, to me that’s the price of originality and the risk of putting something new on the market and in the world – and it’s worth supporting.
Second, I know that the innovator of an idea or product brought that new thing forward by plan and purpose after baking it just right – not as a reaction to what someone else did. There’s a longer-term vision and roadmap, while the “copycats” that come after have to wait and see what the innovator does next.
Third, there’s almost always a quality drop-off in the imitator’s products. This is a function of the rapid product development cycle in an effort to respond to the new idea; the fact that the new innovation may be very outside the inherent design of existing products; and the simple fact that the innovation may not be fully understood and may be difficult to “shoehorn” into an existing product family, architecture or design.
Finally, I’m not one to be years behind – and in many areas, you can’t afford to be years behind in a competitive market. This is truer today than ever, because some innovations change things so rapidly.
We’ve all seen dozens of iPhone-alikes come and go, making barely a blip in the overall scheme of things – an inherent risk in purchasing the cheaper clone. Yet the iPhone marches on. This discussion is not just about cell phones — it applies to all innovative products and the ensuing innovation-imitation-iteration cycle that drives creative competition. We at Quosal strive to innovate and will continue to do so. Those who come after are doing just that — coming after.
Go Apple!

Kent McNall
President and CEO
Quosal LLC
