I’m sure I’m not the only business owner in the world that suffers from “Web site envy.”
Like other forms of covetousness, such as cell phone envy and tech-generation envy (you have the iPhone 4, while I’m still stick on the 3GS), it always seems that the next guy’s Web site has a little better graphics, content and technology.
We’ve just released our third iteration of the Quosal Web site, and at least for today I’m suspending all Web site envy. Our team has worked hard on it, and our summer interns have made terrific contributions across the board.
When one considers all of the factors that make up today’s Web presence for a business, and all of the traditional business elements affected by that presence, it is easy to understand why your Web site needs constant attention. Marketing, sales, operations, support service and public relations are all impacted. The technology, content and attractiveness/gestalt of your site all create an impression on potential customers and existing customers.
Our own product, Quosal, has become an even more important part of our own Web site with this new revision, as we are using Order Porter’s capability to actually process sales transactions for our new product, Quosal for ACT! Our customers can build their own quote (shopping cart) online, and complete the purchase and digital distribution automatically. More and more, all of the software products we use, and our Cloud-based applications and data, must be able to interact with our Web presence.
It’s nice to give “Web site envy” a break at least for a day. I’m sure I’ll be back to the envy salt mines next week.
