What does a dating site like OKCupid have to do with quotes and proposals? Plenty.
OKTrends is the official blog of OKCupid, and they must have a fantastic team of statisticians. Its fascinating stuff for stats geeks like me, who play fantasy football and eagerly debate whether Chipper Jones will make it into the Hall of Fame. He’s a lock. But I digress.
Don’t Be Ugly By Accident! was OKTrends recent blog post sharing its findings on the snap judgments based on a person’s photograph, and then compared the “yes/no” snap judgment against several variables — the time of day each picture was taken, shutter speed, depth of field, etc., which can be cribbed from EXIF data included in the digital files taken by most modern cameras.
What’d they learn?
If you want more dates, take better pictures of yourself. Don’t use a camera phone. Using a flash adds seven years to your perceived age. Make sure you’re the center of attention. Take pictures with good lighting.
In other words, don’t be ugly by accident. The little details pay big dividends.
“Technique can make or break your photograph, and the right decisions can get you more dates.”
So, again, what does that have to do with quotes and proposals? Just as technique can make or break your photograph, your technique with quotes and proposals can make or break your sale.
Etilize allows you to include product photos and specifications. People like to buy things they can see. If they can visualize your product, they can visualize how it will fit into their lives and their businesses, and they’ll be more likely to make a purchase.
Order Porter allows you to include video-based content. It could be a video of your product in action. Or a video of yourself going over the proposal in detail, or even simply thanking the customer for the opportunity to win their business. People buy from people.
Quosal and Microsoft Word can be used together to create true, repeatable, multi-section proposals.
Don’t be ugly by accident. Deliver attractive, accurate, and high-quality on purpose.
