A cobbler is defined as a person who mends shoes. In old, scary fairy tales, a cobbler might also be a clumsy worker. A cobbled street is one made up of uneven, unmatching pieces and parts.
Many proposals are clumsily “cobbled together” from unmatching pieces and parts by the proposal preparer — we encounter this frequently with prospective users of Quosal. This is often a result of different tools being used to create the different parts of the proposal – MS Word for the cover letter; statements of work and contract language; a quoting system or spreadsheets for bills of materials; tacked-on PDF brochures, etc.
A proposal that looks like it was created by an ogre looks as it sounds like it would look — the proposal equivalent to that clumsy cobbled street. It is not the way to put your best foot forward and make the right impression on the customer.
Your proposal document should be professional, smooth and top-notch to project the image you want to create with your customers. Your proposal should certainly be reflective of the scale of the business you’re trying to land with your customer. Each section of your proposal should be stylistically consistent.
Consistency is best achieved when the entire proposal can be created with one wave of your magic wand. Using the right wand for the purpose — like Quosal – helps create the right kind of proposal, and streamlines the process as well. Most MSPs should be able to create their proposals with a single command that does everything to produce the final document.
Do ye justice, fair knight, to the opportunity presented to you by yon customer — weave a magical spell guaranteed to make that customer fall in love with your craft.
