Five Major Sales Leaks That Could Be Affecting Your Company

My wife Anne gets after me because I’m not always careful enough with my spare change and bills, and they often fall out of my pocket. This often occurs in her car, and many a shopping excursion has been thus funded. She says I “leak money” (and does her best to restrict my access to the same).

Some of our customers leak sales rather than money, and this was brought home to me when I recently had a conversation with a good customer who had started using our Quosal Order Porter Mobile for the iPad application. He said he was doing three times as many quotes as he previously had been. Naturally, I think that’s great – but I realized, as he did, that he’d been missing out on two thirds of his sales opportunities before – he was leaking sales by writing them down on yellow sticky notes, or business cards, or just trying to commit to memory a customer’s request for a new product, or his own on-site observations of a customer’s needs. Now, he takes out his iPad and delivers the quote on-the-spot.

There are many ways to leak sales, and all of us do, sometimes on a daily basis. It’s a very costly habit. Here are a few ways that I see sales dribbling away for businesses of all types, but particularly our information technology audience. Continue reading »


 

Have you had the experience of believing the lyrics of a favorite old song go one way, but then finding out years (or decades) later that they go another? Most of us probably have. When this happens to me, I get a little flush of embarrassment and practically look around waiting for the lyrics police.

One of my favorite songs is “White Rabbit” by Jefferson Airplane. I was recently grieved to find that the lines

Remember what the dormouse said
Feed your head
Feed your head…

Are in reality

KEEP your head
KEEP your head

For any Lewis Carroll fans, this of course makes total sense in the context of the Alice in Wonderland tale, with the Red Queen after everyone’s head.

This revelation was a double-ding for me, because not only did I have it wrong but I thought that “Feed your Head” was brilliant. I interpreted it as what Steven Covey calls “Sharpening the Saw” – feed your head with new ideas, new skills, new training. Continue reading »


 

Former journalists, like me, gravitate toward Copyblogger, a fantastic blog about all things words, and specifically, copywriting tips for marketing success. Quotes and proposals are by definition things with words, so there’s a lot that can be gleaned from Copyblogger.

Former journalists, like me, are also suckers for lists. Say “top 10” anything, and we’ll read it. You can see why Copyblogger’s “101 Ways to Make More Sales Online,” caught my eye. In fact, “put a number in the headline” is one of the 101 Ways.

But what really made me sit up and take notice was how Quosal fit into those 101 suggestions.

Let prospects know they’re buying from a human being.

Honestly, this is the very reason behind Order Porter’s personal video feature. People tend to buy things from people. You are not a vending machine, so your quote or proposal document should not act like one. Adding a personal video to your quote – even just to say “thanks” — and delivering it through Order Porter is a great way to make one more memorable impression on your customer.

Tell a story about how you solved this problem for yourself before you started selling the solution to others.

Quosal CEO Kent McNall loves telling the story about how Quosal got started when, in one of Kent’s past businesses, a lack of a good quoting tool led directly to a salesman’s six-figure mistake. Knowledge Transfer is a key problem Quosal solves.

Make sure you’ve described your product or service in enough detail. If it’s physical, give the dimensions and some great photos. … Don’t assume your prospects already know any details — spell everything out.

Include a photograph of what you’re selling, if you can.

It’s for this very reason that Quosal works with Etilize, allowing you to smoothly include product details and product photographs into your quotes and proposals. Quosal + Etilize is a powerful, powerful combination.

Put your photo on your sales page. Human beings are hard-wired to connect to faces. If prospects can see you, it’s easier for them to trust you.

Not only does Quosal recognize this as a fundamental truth, we built this feature right into the application – an optional space for a personal photo is built right in, ready to go.

Does the prospect know everything he needs to know in order to make this purchase? What questions might still be on his mind? How can you educate him to make him more confident about his decision to buy?

You probably already have product brochures, descriptions of your services and various sales sheets. Quosal’s PDF Merge Manager feature makes it easy to include these materials with your quote and proposal documents. No more cobbling together documents – they can be merged into one, smooth-looking professional package.

Can you provide a demonstration of the product or service?

As a matter of fact, we can.


 

The common elements of the MSP/IT business experience are many, and surprisingly similar in nature, scope and duration for those of us lucky enough to make it a “long-term enterprise” status.

One of the most common experiences is trying to bring a new salesperson into the business, getting them up to speed and actually producing sales before we lose them.  I’ve had countless conversations with business owners who are themselves the only “technical salesperson” within the organization.   Over the years, I have experienced the challenge of hiring or creating new salespeople for IT/technical sales.

There are, of course, many factors to a salesperson’s success with a new business and/or product.   Some of those factors are beyond the direct control of the business management — such as the economy and whether customers are spending money.  But just as many factors — and points of success or failure with a new salesperson — ARE indeed under the control and influence of business ownership and management.

The most common points of failure that are within your control are:

  • Making a good hire (I see Kendra Lee at KLA doing a lot of great work in this area).
  • Having a good product with a happy, reference-able customer base.
  • The ability for the sales rep to properly configure and quote products and services on their own.
  • The ability to compete effectively with the materials presented to the customer.
  • The knowledge transfer infrastructure that enables the new salesperson.

If the salesperson can’t create their own quotes and proposals, they must continually rely either on other salespeople, management or the business owner. They must rely on “tribal knowledge” to pass the sacred information along on how to put a quote in front of a customer.

Other salespeople may be distinctly unmotivated to assist our intrepid new hire — I’ve seen many cases where the grizzled vets see that new salesperson as moving in on their turf.  Sales management and the entrepreneur business owner can be incredible bottlenecks to that new salesperson — notorious for hoarding needed information and grudgingly doling it out. Or, they may simply be too busy to provide the necessary assistance.

It takes a concerted effort to put the right tools and processes in place to create an environment of success for a new salesperson, but the return on investment ranges from substantial to incalculable – since solving this problem is often the key to unstopping business growth. One part of this effort is most certainly the right platform for quote and proposal management.

The right quote and proposal platform is essential, providing both a vehicle for repeatable, standardized quote AND proposal processes, and the right tools for knowledge transfer to the sales team. Knowledge transfer is facilitated directly within a quoting tool like Quosal, with instructions, directions and even videos pertaining to the creation of the quote embedded within the quote template itself.

The right platform also facilitates the workflow to allow the new sales professional to submit quotes and proposals for approval when necessary — smoothly, easily and efficiently.

Finally, the right platform for creating quotes and proposals is going to put your new salesperson in an advantageous competitive position out of the gate, with documents and technology that impress the customer and leaves the competition in the dust.

With those advantages, a new salesperson can experience the early success that is so critical to longevity, without the blockades that are too often in the path.  It is with these factors in mind that these elements of Quosal were designed.


 
We talk a lot about Knowledge Transfer at Quosal, about how business owners can pave the way for their sales staff and unlock growth within their company.

Which brings me to comedy. I’m a huge fan of the funny. In college, I worked at the Improv, and my best friend was a member of the L.A. comedy group The Groundlings.

One of the best sketches I recall from those Sunday shows at the Groundlings centered on a pair of restaurant servers working for a major chain franchise. On a busy night, the pair were swapping secrets on how to use the restaurant’s kludgy, overly complex ordering and inventory system.

“The customer wants extra cheese. What do I do?”

“Just relax, OK? All you have to do is insert your key, open a table modifier and do Upcharge 301, Open Food, then do a Manual Hold and Save Settings, and pull your key to create the ticket modifier.”

“Wow. You’re totally smarter than Chili’s.”

Which brings me back to Knowledge Transfer. Your business processes, of which quote and proposal automation is a key component, need to be simple to use. That’s obvious. Certainly simpler than a seven-step process to order extra cheese.

More importantly, though, your processes need to facilitate the transfer of knowledge from, you, the business owner, to all of your people. They are, after all, the ones that are actually taking orders and serving customers.

Be smarter than Chili’s. Don’t get stuck in a situation where your customer experience hinges on tips and tricks passed from salesman to salesman.


 

There are five substantial areas of return on investment for businesses — especially IT providers and MSPs —  that implement Quote and Proposal Automation (QPA).

  1. Quote/Proposal Creation Productivity
  2. Quote to Order Productivity
  3. Quality
  4. Competitive Advantage
  5. Knowledge Transfer

In ROI terms, each can be very substantial, and determining which area has the most potential will vary from company to company. But more often than not, the ROI area with the highest potential may surprise you — Knowledge Transfer, most easily translated as “the ability to get a new salesperson up to speed and quoting for new business.”

Here’s a mini-drama played out time and again among small IT/MSP businesses: The business has a few productive sales people, most often the entrepreneur who started the business, and perhaps another veteran that handles a specialty area like government sales. They’ve each developed their own system of getting quotes out the door, often involving a combination of Word, Excel or Ye Olde Quoting Tool they purchased or developed themselves back in Aught-’02.

The entrepreneur wants to get out of sales, but can’t. Every once in a while, he gets fed up and hires a young fireball to expand the sales department, and the intrepid stripling gets off to a great start, has a big handful of prospects ready to sign in no time … but he needs to do a quote or proposal for them, and the party’s over.  The current systems are so arcane that the only way he can learn how to use them is to have some tribal knowledge passed down, either by the impatient, overloaded entrepreneur information-hoarder, or Mr. Grizzled Government Sales Specialist, who has absolutely no incentive or motivation to teach the new rep anything.

After a few months, the new kid wanders off to more successful hunting grounds.

This vignette happens constantly, and is the reason that the knowledge transfer possible through a standardized approach to QPA is possibly the highest ROI area for this business – because it can unblock growth and let the genie out of the bottle. If a business’ growth is stymied, and has been for years, how do you measure the ROI on a strategic move that allows them to get to the next level?

The ROI on Knowledge Transfer is facilitated by a QPA solution like Quosal by:

  • Standardized processes for creating and maintaining quotes and proposals.
  • Eliminating the manual steps and tools that lead to common errors and omissions.
  • Creating easy processes that allow the company’s experts to review and approve quotes and proposals.
  • Providing a way for standardized quote content to be centrally created and managed, rather than “inherited” from other quotes and proposals.

When these factors are in place, that new sales representative has a great chance to be successful without the roadblocks, “tribal challenges” and old, chaotic processes.

Quote and Proposal Automation generates tremendous ROI – and Knowledge Transfer can be the “sleeper” ROI, and the highest of them all.

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